1. Information We Collect

Personal Information

We collect personal information that you voluntarily provide to us when you:

Fill out inquiry or booking forms on our website
Contact us via email, phone, or other communication channels
Subscribe to our newsletters or marketing communications
Create an account or make a reservation
Participate in surveys, promotions, or contests

The personal information we may collect includes:

Contact Information: Full name, email address, phone number, mailing address
Identity Information: Passport details, date of birth, nationality (for safari bookings)
Financial Information: Payment card details, billing information
Travel Preferences: Dietary requirements, special accommodations, travel dates
Communication Data: Records of correspondence and feedback

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and usage, including:

IP address and location data
Browser type and version
Operating system
Pages visited and time spent on pages
Referring website addresses
Clickstream data

2. How We Use Your Information

We use the information we collect for the following purposes:

Service Delivery

Processing and managing your safari bookings and reservations
Providing customer support and responding to your inquiries
Facilitating payment transactions and sending receipts
Coordinating travel arrangements, accommodations, and activities
Communicating important updates about your bookings

Business Operations

Improving our website functionality and user experience
Analyzing usage patterns to enhance our services
Conducting market research and customer satisfaction surveys
Maintaining business records and accounts
Complying with legal and regulatory requirements

Marketing and Communications

Sending promotional materials about our safaris, tours, and special offers (with your consent)
Distributing newsletters and travel tips
Notifying you about new services or destinations
Personalizing marketing content based on your preferences

Note: You can opt out of marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly.

3. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. However, we may share your information in the following circumstances:

Service Providers

We work with trusted third-party service providers who assist us in operating our business, including:

Hotels, lodges, and accommodation providers
Local tour operators and guides
Transportation companies
Payment processors and financial institutions
Email and marketing service providers
Website hosting and IT service providers

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

Legal Requirements

We may disclose your information if required to do so by law or in response to:

Valid legal processes (court orders, subpoenas, warrants)
Government or regulatory requests
Protection of our legal rights and property
Prevention of fraud or criminal activity
Protection of the safety of our customers and staff

Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you of any such change and the choices you have regarding your information.

4. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our security measures include:

Encryption of sensitive data during transmission (SSL/TLS)
Secure servers and firewalls
Regular security assessments and updates
Restricted access to personal information on a need-to-know basis
Employee training on data protection and confidentiality
Secure payment processing through PCI-DSS compliant providers

Important: While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but will notify you promptly of any data breach that may affect your information.

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods vary based on the type of information:

Booking Information: Retained for 7 years for accounting and tax purposes
Marketing Communications: Retained until you unsubscribe or request deletion
Website Analytics: Typically retained for 26 months
Customer Support Records: Retained for 3 years for quality assurance

Once the retention period expires, we will securely delete or anonymize your personal information.

6. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

Access and Correction

Request access to the personal information we hold about you
Request correction of inaccurate or incomplete information
Receive a copy of your personal information in a portable format

Deletion and Restriction

Request deletion of your personal information (subject to legal obligations)
Request restriction of processing in certain circumstances
Object to processing of your personal information

Marketing Preferences

Opt out of receiving marketing communications
Manage your communication preferences
Withdraw consent for data processing (where consent is the legal basis)

Cookies and Tracking

Control cookie preferences through your browser settings
Opt out of analytics tracking
Disable location tracking on your device

To exercise any of these rights, please contact us using the information provided at the end of this policy. We will respond to your request within 30 days.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small data files stored on your device that help us:

Remember your preferences and settings
Understand how you use our website
Improve website performance and functionality
Deliver personalized content and advertisements
Analyze traffic and user behavior

Types of Cookies We Use

Essential Cookies: Necessary for website functionality
Performance Cookies: Collect anonymous usage data for analysis
Functional Cookies: Remember your preferences and choices
Marketing Cookies: Track your activity for targeted advertising

You can control cookie preferences through your browser settings. Please note that disabling cookies may affect website functionality.

8. Third-Party Links and Services

Our website may contain links to third-party websites, services, or applications that are not operated by us. This Privacy Policy does not apply to these third-party sites.

We are not responsible for the privacy practices or content of third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.

Third-party services we may integrate include:

Social media platforms (Facebook, Instagram, Twitter)
Payment gateways (PayPal, Stripe, etc.)
Booking platforms and travel aggregators
Google Maps and other mapping services
Analytics providers (Google Analytics)

9. Children's Privacy

Our services are not directed to children under the age of 18. We do not knowingly collect personal information from children under 18 without parental consent.

If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately. We will take steps to delete such information from our systems.

For family safari bookings involving minors, we require that a parent or legal guardian provide the necessary information and consent on behalf of the child.

10. International Data Transfers

Dahlia Safaris operates primarily in Kenya, East Africa. If you are accessing our services from outside Kenya, please be aware that your information may be transferred to, stored, and processed in Kenya or other countries where our service providers operate.

We ensure that appropriate safeguards are in place to protect your information when it is transferred internationally, including:

Standard contractual clauses approved by relevant authorities
Adequacy decisions by data protection authorities
Privacy Shield frameworks (where applicable)
Your explicit consent for the transfer

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons.

When we make changes, we will:

Update the "Last Updated" date at the top of this policy
Notify you via email if the changes are significant
Post a notice on our website homepage
Obtain your consent if required by applicable law

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

12. Governing Law and Jurisdiction

This Privacy Policy is governed by and construed in accordance with the laws of the Republic of Kenya. Any disputes arising from this Privacy Policy shall be subject to the exclusive jurisdiction of the courts of Kenya.

We comply with applicable data protection laws, including:

The Data Protection Act, 2019 (Kenya)
General Data Protection Regulation (GDPR) for EU residents
Other applicable international data protection regulations